Neste Oyj has signed a contract with Oikian for a mobile marketing solution. The solution serves consumers of Neste in five countries in their own native languages, and it includes iPhone, Android and Windows Phone applications and a content delivery backend system. The solution was launched in Finland earlier this year having Oikian Solutions Ltd as the technology provider. Mika Hyötyläinen, Vice President, Marketing, Oil Retail at Neste Oil, says: ”We want to renew our company image to be more human. A very important element in this change is to bring information about our products and services to each phone, and to notify consumers of our services whenever and wherever they are needed. For this solution we have chosen Oikian as our technology provider.” Mikko Lietsalmi, CEO of Oikian Solutions Ltd, says: ”We are extremely happy to be able to help Neste with their image renewal. We are very committed to provide Neste the best mobile marketing solution in the market.”
Neste is a pioneer in oil refining and renewable solutions. We provide our customers with premium-quality products for cleaner traffic and industrial products based on world-class research. Our sustainable operations have received recognition in the Dow Jones Sustainability World Index and the Global 100 list of the world’s most sustainable companies, among others. Our net sales for 2014 amounted to approximately EUR 15 billion, and our shares are listed on NASDAQ Helsinki. Cleaner traffic, energy and life are moved forward by about 5,000 professionals.
Founded in 2011, Oikian Solutions Ltd is an international thought leader on mobile marketing business and technologies. Oikian provides a mobile marketing platform that offers turnkey solutions to consumer targeting. Oikian empowers retailers and media companies to build loyalty and engage their consumers through personalised and targeted ads, which increases conversions and footfall.