Media company Pirkanmaan Lehtitalo signs an agreement with Oikian

A leading regional Finnish media company Pirkanmaan Lehtitalo has signed an agreement with Oikian for two new mobile marketing applications. Pirkanmaan Lehtitalo publishes several local newspapers and manages also printed publications for the Ideapark shopping centres. In order to support and enhance coverage and usage of those publications, Oikian will develop two new applications for Pirkanmaan Lehtitalo: one for shopping centre visitors and the other for local newspaper readers.

The applications will be available this summer.