Luxury footwear and accessories retailer Daniel Footwear has appointed mobile marketing specialist Oikian to create its first mobile app, as the retailer ramps up its efforts to offer a more personalised shopping experience.
The app allows consumers to browse from a vast collection of designer brands, including Vivienne Westwood, Michael Kors, Marc Jacobs and DKNY, which sit alongside its own brand – Daniel, which is made in some of the finest factories in Italy.
In addition to covering the basics of an app, it also boasts key features that are designed to drive loyalty and increase engagement; Oikian’s sophisticated technology sends out location-based notifications when shoppers are within 200m of a store, prompting them to come in-store. The mobile marketing platform publishes messages that appear only when and where they are relevant – shoppers receive bespoke, targeted offers and promotions when they are near a store.
The app also encourages consumers to share their shopping experience via social media channels, helping the retailer to increase interaction and build brand affinity.
“We appointed Oikian to create our first mobile app based upon the company’s expertise in mobile marketing,” said Mike Wallwork, E-commerce Director at Daniel Footwear. “At a time when retailers are continuously working to become more omnichannel, it’s crucial that Daniel Footwear offers consumers the option to shop however they choose. Furthermore, it’s important for us to not only have a presence in each channel but to ensure that every platform is seamlessly enhanced, and gives shoppers an engaging and personalised shopping experience.”
Daniel Footwear currently has over 30 stores in 25 locations across the UK.
“We’ve created an app for Daniel Footwear that will strengthen the retailer’s omnichannel efforts and increase footfall, as well as complement its online and physical stores,” said Mikko Lietsalmi, CEO ofOikian. “The built-in loyalty programme rewards consumers to come back to stores and offers a more compelling user experience.”
Founded in 2011, Oikian is a mobile marketing platform that offers turnkey solutions to consumer targeting. Oikian empowers retailers and media companies to build loyalty and engage their consumers through personalised and targeted ads, which increases conversions and footfall.
Head of Business Development