Usability tests of the Oikian mobile marketing solution concluded today. The usability project lasted for eight weeks and students from the Oulu University of Applied Sciences used the system together with the Plink: application for one month. Results were very good and high quality.
“We appreciate results from this project very much. We were able to verify that our system works really well and we also found new ideas how to improve the system even further. One of the strongest message from the final report was that consumers are very hungry for local offers,” says Pasi Pikkarainen, the COO of Oikian Solutions Ltd.