(Oulu, Finland, 3.7.2012)
Kaleva, one of the largest media companies in Finland, has today signed a license agreement with Oikian Solutions Ltd for the Oikian Mobile Marketing Platform. Oikian Solutions Ltd will also develop a hyper local discussion system and smartphone applications for Kaleva. This system will guide consumers to go to interesting local stores, restaurants and events and to share their experiences globally.
“We will replace our own web and mobile hyper local solution development with the system from Oikian Solutions Ltd because it is exactly what we have planned to have for the last one and the half years. Oikian’s product is available, it is better, and will be implemented faster than what we could have done ourselves,” says Juha Väyrynen, the Vice President of the Digital Business Unit at Kaleva.
Mikko Lietsalmi, the CEO of Oikian Solutions Ltd, continues: “We are very excited to license our system to one of the major media companies in Finland. This cooperation with Kaleva is very important to us and we will do our best to create a solution that will be exciting to Kaleva’s customers.”